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The Sami are indigenous people who inhabited the Arctic area of Sápmi. The traditional Sami livelihood included coastal fishing, fur trapping, sheep herding and, what they knew best, the semi-nomadic reindeer herding. This is the basis for the creation of the SAMI rug: the unique lifestyle of strength and resilience in the cold snow, brought by the clear spotted and textured patterns in hand-knotted thin wool.
