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Viva Magenta is 2023’s official Pantone color! The exuberant hue that is Viva Magenta stimulates a happy, enthusiastic celebration and develops a new narrative. It is bold, energetic, and vivacious. It has natural crimson undertones and represents a brand-new display of power. Don’t you love it?
The year 2023’s color is bold and inspiring. It is a fresh, lively red that radiates unfettered energy, promotes experimentation and uninhibited self-expression, and appears as a statement hue that sticks out from the crowd. COLOR 18-1750 At Viva Magenta, anybody and everyone with the same sense of adventure and rebelliousness is welcome. It is a color that is outgoing, clever, and friendly to all.
The color Viva Magenta was chosen by trend forecasters who study fashion and design, and was then interpreted by the A.I. tool Midjourney to create what Pantone called “the Magentaverse,” an unlimited new ecosystem to be explored. The business referred to Viva Magenta, also known as Pantone 18-1750, as “an uncommon shade for an unorthodox period” in a news release.
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In this modern age, the Pantone Institution took a look at the natural world and the physical world for inspiration. COLOR 18-1750: Viva Magenta, according to Leatrice Eiseman, executive director of the Pantone Color Institute, is a member of the red family and takes inspiration from cochineal red, one of the priciest natural dyes and one of the most intense and bright hues ever created.
The “follow” and “upload” buttons on TikTok are remarkably similar to the real swatch of this hue. TikTok’s algorithm is driven by AI, and AI assisted in expressing the year’s hue. I suppose the home triumphs every time.
Callie Holtermann
More than 10 million designers and producers worldwide rely on Pantone and the color of the year. The Pantone institute seeks to establish color uniformity for graphic, clothing, and product design across a range of materials and finishes.
A symbol of the design-conscious, Pantone is a well-known name in the fashion, product, graphic design, and lifestyle industries. Pantone Lifestyle, the company’s consumer-licensing division, provides consumer goods based on the recognizable Pantone chip design in an effort
Viva Magenta is a stunning color for an entryway. The Lucy rug‘s erratic pattern and stunning pink tones exude a bold charm. The Viva Magenta in this entrance exudes vigor, enthusiasm, and optimism, and will warmly welcome your visitors.
Viva Magenta can be seen as “a shade based in nature descending from the red family and evocative of a fresh signal of strength”. The HAAR RUG is a stunning modern rug with exquisite pink tones that will accentuate the design of your bedroom.
Some critics would claim that the hue viva magenta, doesn’t genuinely exist because there is no wavelength of light that matches it. However, Pantone, which asserts that it pioneered color matching in the 1960s, describes it as a “nuanced crimson red tone that presents a balance between warm and cool.”
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